You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Cimate_change" />
  </query-continue>
  <query>
    <pages>
      <page ns="0" title="Categeory:Copeland Cultural Quarter" missing="" />
      <page pageid="2003" ns="0" title="Bellenden Residents Group" />
      <page pageid="1910" ns="0" title="Benny O&#039;Looney" />
      <page pageid="3471" ns="0" title="Blackpool Road" />
      <page pageid="1900" ns="0" title="Briefing Documents" />
      <page pageid="1791" ns="0" title="Bussey Building" />
      <page pageid="1803" ns="0" title="Bussey building" />
      <page pageid="1723" ns="0" title="CLF Weekender" />
      <page pageid="2187" ns="0" title="CLF Weekender 2007" />
      <page pageid="1565" ns="0" title="Calendar" />
    </pages>
  </query>
</api>